Thursday, January 6, 2011
Pew Survey: Internet Grows As News Source The new Pew Research Center report dealing with where Americans turn for their daily news fix shows, not surprisingly, that the Internet's impact is growing and newspapers are declining. Television is also in decline, while radio is essentially flat. Again, no big surprise, young people, in vast numbers, are surfing the net for news, while - as a former TV reporter I love this headline - TV news still dominates among what Pew calls "the less educated." People in the West are more likely than any other part of the country to turn to the Internet for news, but I'm guessing those numbers are skewed by "the left coast" effect of California, Oregon and Washington. Still the trends in where we seek out news are dramatic and show no signs of changing. Interesting to me, cable news and the traditional broadcast networks are both in steady decline as news sources, while local television news seems to be holding its own as a source of information. Older folks, again no big surprise, turn to television and much less to the Internet. What the survey doesn't answer is where on the Internet Americans are turning for information. Are they using the major newspaper and broadcast websites? Or are Internet news consumers turning to specialized sites that cover politics, business, energy or the environment? Or are they looking to sites like the Drudge Report and The Huffington Post, websites that aggregate news with a decided slant on what is featured and how the information is packaged? Or, as I suspect, based on the trend of increasing partisanship and a "point of view" approach on cable television, are Internet consumers seeking out information that already reinforces their political or social views? This much is beyond debate it seems to me: there is no longer any comprehensive place where Americans can turn for a shared sense of what is happening in American politics and culture. Walter Cronkite and David Brinkley once could gather us around the national hearth and we could share a national experience - men landing on the moon - or a national tragedy - the Kennedy assassination. No more. Pew also offers some regular analysis of what type of information Internet consumers seek. In the week between Christmas and the New Year - a pretty quiet news cycle - the top story was the seriously bad weather on the east coast. I've long subscribed to the "more is better" theory about news and information. More sources, more points of view and more delivery systems should make us smarter, more informed and better and more engaged citizens. I hope that instinct is true, but doubt it is. To make it true we must have not just consumers of news and information, but discerning, skeptical and critically thinking consumers. Other recent Pew research suggests that Americans have a 30,000 foot view of the issues and challenges facing the country. We know a few basic facts, but very few details. Americans aren't big on nuance. We know, for example, that the GOP made big gains in Congress, but not what those new members really intend to do, or even that the Republicans won control of the House. We know that BP ran the oil well that exploded in the Gulf of Mexico, but no idea about who serves as the British Prime Minister. We know the budget deficit is a big problem, but have no idea where all that money is being spent. And, John Boehner. Whose he? There is clearly a tremendous amount of information out there on the Internet, cable and broadcast television, even in shrinking newspapers, but the jury is out as to whether all that information, in an increasingly complicated and interconnected world, is making us any smarter or better able to understand and engage the world. That, in a modern democracy, seems to me to be a real problem.