So, I'll check the baseball box scores on a daily basis as I always do, but I'll make a point to catch some of the World Cup action over the next few days. Brazil and maybe Spain are considered favorites, but I'll be pulling for the other South Americans - Argentina and Uruguay.
By the way, and with acknowledgement that its almost impossible to miss the World Cup hype and coverage, one of the classiest marketing efforts associated with the big event has been the campaign of the luxury brand Louis Vuitton.
The Vuitton campaign, including a really cool website, features the great Brazilian soccer star Pele, the Frenchman Zinedane Zidane and the Argentine Diego Maradona. Some marketing genius, and I mean that as a compliment, came up with the idea of having the three aging soccer stars play a Foosball game and respond to a long series of soccer questions. Great marketing and good soccer lore.
Baseball is still an American game. Soccer belongs to the world. The next month should be fascinating.